According to Activision Blizzard CEO Bobby Kotick, price drops for all consoles are required to boost the sales of both hardware and software due to the troubled economic climate.
It has been predicted that price cuts for the consoles would also be necessary in order for additional growth. Kotick, however, suggests that he does not see reductions coming anytime soon; but this flies in the face of what we have been hearing about expected reductions for both the PlayStation 3 and Xbox 360 that our sources claim will happen later this year.
Kotick also has joined other developers in saying that due to the fact that the Nintendo Wii has the largest installed user base, the company would be focusing more development effort on this platform. The news that Activision Blizzard is going to be developing more titles for the Wii comes as little surprise, since many other developers are in the process of going in this direction, as well.
The call for price cuts on the consoles really isn’t that much of a surprise. With recent cost reductions on both the PlayStation 3 and Xbox 360, our sources say that additional reductions are now possible. An expected price cut is said to be slated for the PlayStation 3 in the April time frame, but it might be only $50, which is half what analysts have be calling for.
Price Drops for Consoles Are Much Needed