A recent financial analyst conference has seen Nvidia tell the world that DX11 will not push up graphics card sales. Instead the company holds its GPGPU (general purpose computing on graphics processing units) in a much higher regard believing that is it far more important than a new game.
Nvidia seem to be making the excuse that people in careers of photography, video and other graphics related jobs will put more emphasis on the GPU but it seems a pretty poor excuse for not having any DX11 hardware at this moment in time and it appears, that they are lagging behind ATI. However, the real reason why DirectX 11 cards won’t kick off too much until Q2 2010 appears to be due to the lack of any DX11 games titles with the recent titles mainly advanced DirectX 10.1.
Without having any DirectX 11 hardware, Nvidia seems to just be trying to divert attention to its other market options in the general purpose computing market to open “new horizons”.