Electronic Arts (EA) latest plan in order to gain new revenue is to start a chain of ‘EA sports’ branded sports equipment in a partnership with Toy Island.
While the idea of capitalizing on the EA Sports logo and branding might lead to revenue for the publisher, it could be something that might have the potential to backfire, as well. While all of the concepts of taking sporting goods to the next level sounds good, we have to wonder if this just might over saturate the brand and dilute its value with consumers.
Until we see what the next generation of sporting goods carrying the EA Sports branding looks like we continue to cast doubt on how successful this idea could be. IMG Licensing, who is worldwide licensing agent for the EA Sports brand, must see some value here; and, of course, EA has to see a potential for revenue or they would not have done the deal.
EA Sports Set to Set to Start Branding